The Library of
Hard Truths.
A curated repository of industry-standard KPIs across marketing, sales, and operations. We strip away vanity metrics to focus on the indicators that drive institutional growth and capital efficiency.
Financial
Performance
These metrics define the health of the balance sheet. We prioritize capital allocation efficiency and cash flow sustainability over raw top-line growth.
Net Profit Margin
The percentage of revenue remaining after all operating expenses, interest, taxes, and preferred stock dividends have been deducted from a company's total revenue.
EBITDA Margin
Earnings before interest, taxes, depreciation, and amortization as a percentage of revenue. This serves as a proxy for operational profitability and cash flow.
Quick Ratio
The "Acid-Test" ratio. Measures a company’s ability to meet its short-term obligations with its most liquid assets, excluding inventory.
Metrics fail when
incentives deviate.
A KPI list is a map, not the journey. At Durihav Metrics, we observe that the most common failure in decision-making is the "cobra effect" — where measuring a specific outcome inadvertently encourages behaviors that undermine the long-term goal.
Our analytical standards require every metric to be paired with a counter-metric. If you measure speed, you must measure quality. If you measure volume, you must measure margin.
Our Methodology
Standardized Accuracy
Medan Analytical Center, 2026
Customer Acquisition Cost (CAC)
The total cost of sales and marketing efforts divided by the number of new customers acquired. This determines the feasibility of growth channels.
LTV:CAC Ratio
The relationship between the lifetime value of a customer and the cost of acquiring them. A ratio of 3:1 is generally considered the benchmark for sustainable SaaS growth.
Churn Rate
The percentage of subscribers or customers who stop or fail to renew their subscriptions. This metric is a primary indicator of product-market fit and customer satisfaction.
Customer &
Market KPIs
Detailed marketing metrics and sales KPIs that focus on the velocity of the conversion funnel and long-term value creation.
Operational
Metrics
"Inefficiency is the silent tax on profit. These indicators reveal where structural bottlenecks reside within your production and delivery cycles."
Inventory Turnover
Supply Chain Efficiency
How often inventory is sold and replaced over a period. High turnover indicates efficient management.
Cycle Time
Production Velocity
The total time from the start of a task to its completion, showing the speed of internal fulfillment.
OEE
Asset Utilization
Overall Equipment Effectiveness. A standard for measuring manufacturing productivity across availability and quality.
Employee ROI
Human Capital Value
The revenue generated per full-time employee, indicating the productivity of your workforce deployment.
"Data is abundant; focus is scarce."
The most successful organizations we advise do not monitor 100 KPIs. They monitor five essential indicators and understand the three underlying variables that influence them. Our is designed to help you identify your "North Star" — the single most important metric that reflects the value delivered to your customers and the health of your enterprise.
Implementation
Support in Indonesia.
Durihav Metrics provides localized analytical consulting for Indonesian and multinational firms. We translate these global KPI standards into actionable regional strategies from our hub in Medan.
Location
Jl. Sisingamangaraja No. 15
Medan Baru, Medan 20112
Indonesia
Direct Inquiry
[email protected]
+62 61 457 4419